The Complete Guide to Weather Based Marketing
“Climate is what we expect, weather is what we get.”
– Mark Twain.
Considering weather forecasts while designing a marketing strategy is old news. It has been around for decades now. But, building an entire campaign based on insights derived from weather intelligence is the pathway to smart marketing.
Wondering Why? And How? Let’s understand then…
Consumers’ behaviors, habits, emotions, and reactions are all dependent on the weather. From children buying ice cream to young adults sharing an umbrella in the rain, weather in its natural state influences consumers. Tapping into this potential and catering to the consumers’ needs will increase your sales and build your brand’s reputation.
Still not convinced? Let’s look at the numbers…
In the US alone, weather data affects more than 3 trillion dollars worth of businesses in the private sector. Weather-responsive marketing can drive sales by 150 – 300 % in best-case scenarios and 30 to 68 % on average. With short-term campaigns, companies such as Pantene have produced a 28% sales increase and 600,000+ increase in social impressions with weather-targeted display ads. There are hundreds of other companies that have followed suit. If you want to be one of them and know more about weather-responsive marketing, then this whitepaper is for you.
From increasing crop yields to selling more beer, we’ve done it all using our datasets. This paper is the first in a series that showcases the power of data, and how it can be used to improve businesses and lives all over the world.Jaideep Singh Bachher, Co-Founder – Ambee