If you can’t Measure it, you can’t MANAGE it, and if you can’t MANAGE it, you can’t FIX it. -Michael Bloomberg Former Mayor, New York While our title might have sounded too mystifying, our title would have definitely helped you understand what we are getting at. So we know air pollution is a serious global threat which is advancing at an alarming rate. Before we delve more into what we intend to tell you about, let us look at some statistics. Air pollution takes more than 8 million lives every year making it the fourth largest cause of death globally. According to a recent study by the WHO on air pollution, more than 8 out of 10 people breathe in polluted air every minute. The Indian capital, Delhi is one of the top nine most polluted cities in India. These 9 cities are among the top 20 most polluted cities in the world which have a high concentration of PM 2.5 particles (around 700 mpcm). But these are just statistics and facts, how can it help us manage pollution? To explain this, we have to reread the words of Michael Bloomberg. Every city has its own unique geography, wind and weather pattern, man-made sources of pollution and level of impact. So it is logical that the solution for air pollution would too differ. But how would the policymakers come up with a reasonable solution for the entire country? This is where big data and IoT-based devices come to our help. Several cities have started adopting initiatives that could help address this concern effectively. Data collected from individual IoT-enabled devices from across a city and combining that with the big data and AI can help researchers know exactly what kind of pollutants we are dealing with and come up with the right kind of strategy that could help us deal with it. When done over a period of time, we can also get real-time data on the effectiveness of the new policies and strategies that have been put into practice. Not only that, using big data, researchers can do a predictive analysis of pollution and forecast it to help minimize exposure and manage it efficiently. If the policymakers can get a clear picture on what the pollution data would look like next week, they would be able to set up clear goals and policies that can enable better control and also forewarn the people about its intensity. They would also be able to analyze any sudden spike in the levels of specific pollutants and identify its root cause. This can also improve traffic management and pollution monitoring in busy city roads. Sensors in heavy traffic prone area would update real-time traffic data that can help us make an informed decision on traveling in that route and take anticipatory measures well in advance to curb it. But how do we know all this? We are one of the leading manufacturers of air quality monitoring devices in India and one of the few who has successfully implemented and developed IoT enabled AMS. We give environmental intelligence to the world, and our devices are specially designed to do just that. We believe that predictive analysis is the best way to go about this air pollution situation and every single data that we can get can bring us closer to a cleaner and pollution free world. Join us in our cause. Visit our Ambee webpage to know more about indoor air monitor Also available on .